Kaisa Kettunen

Korpi is an overlooking party encouraging questioning and critical consumption through storytelling and community-based opinion collection. Consisting of a fictional narrative in the form of an illustrated art book as well as an online platform hosting users’ anonymous opinions, comments and analysis on brands and their actions, Korpi draws to nostalgia and escapism, which are much needed features to today’s new adults: roughly 19-25-year-olds who have recently moved from their childhood homes and forming their adult identities both as individuals and consumers.