Kaisa Kettunen

art direction / illustration

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Molly Goddard

DATE

2017
MODULE

fashion brand identity,
University of the Arts London
ROLES

styling
photography
graphic design
art direction
hand of god

↑ Figure 1. Pretty kills
← Figure 2. Hand of God
↓ Figure 3. Molly in Wonderland

My first university project was to visualise a designer's aesthetic. I knew next to nothing about Molly Goddard prior to this project and little did I know how much the aesthetic of this project would affect my later work. I created a series of posters that were presented rolled up and disguised as massive pink cigarettes. The poster designs combine several tangible and digital tehcniques and draw from a broad pool of references starting from Alice in Wonderland and reaching all the way to Monty Python.

molly cutout
# process
visual research
Curating my pieces for a critique session.
Process of 'Hand of God'
# references
Holo cigarettes
Tooltip text
Molly Goddard AW15