Kaisa Kettunen

art direction / illustration

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the Fam

DATE

2018
MODULE

fashion editorial,
University of the Arts London
ROLES

rebranding
layout design
art direction

The Fam is a pitched redesign of the out of press magazine Family Circle. It is the twenty-somethings’ go-to guide to all things home, personal financing and cooking, diving into the nitty-gritty of becoming a self-sufficient adult. These heavy-weight quarterly issues are both pleasing to the eye and intriguing to the mind, offering quick tips on scrubbing your shower as well as deep-dive specialist features on topics chosen by the readerships’ online presence.

The Fam was a fun and challenging project testing my limits in terms of layout design as well as image manipulation. My goal was to create a vibrant and beautiful magazine exploring early adulthood while also making an astonishing coffee table decoration.

# process
Experimenting with recipe layouts
Original editorial layout
A prototype for the cover
# references
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