Kaisa Kettunen

The new logo of the university’s equestrian club was created based on the Arts’ Student Union’s colour scheme and sports mascot — a unicorn. A simple silhouette style was chosen in order for the logo to be used in multiple sizes and contexts.

The posters were designed according to the same colour scheme and following the same simplistic illustration style with elements relating to each social gathering’s theme. The posters are exhibited on the club’s social media feeds and therefore designed with the purpose in mind, only showing the essential written text.

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