Xiao Li
DATE
2018
MODULE
fashion art direction,
University of the Arts London
ROLES
visual brand identity
web design
layout design
This speculative project made for the designer Xiao Li shows a different approach to web design and branded content. Based on the research which revealed that the designer draws most of her inspiration from architecture, a cohesive series of fun, colour blocked shapes that could be utilised across the designer’s touchpoints were created.
# process
website flowchart
Print mock-up
A designer postcard
Print mock-up# references
Xiao Li
Holiday post card
Muralla Roja
Kate bogucharskaia by Anthony Arquier for Odda
In the Garden by Emily Rand